XBOX 360

Designed by Astro Studios in collaboration with Mike Simonian of Mike and Maaike.

The XBOX360 is designed around the concept of gravitational pull. As an expression of this idea, the exterior form is pulled inwards in the distinctive negative curve.

The system's subtle presence has allowed it to appeal to a broad audience beyond traditional gamers. As of April 2010, over 40 million have been sold.